VOLVO
VIRTUAL PRODUCTION
project overview.
VIRTUAL PRODUCTION SERVICES
Volvo held a keynote launch for the all-new EX90, presenting it as their new fully electric flagship SUV. The presentation, hosted by CEO Jim Rowan, showcased the company's vision for safety and innovation.
The entire launch was recorded in real-time using Unreal 5 with Houdini animations, and Simulcam was used to create front plate animations.
Studio : ARRI X CT stage London
Agency : AKQA
Content Production : Dandelion & Burdock
Technical and virtual production services : Creative Technology
Jim Rowan Announces a New Era for Safety for Volvo Cars
“Introducing the first Volvo car in a new era. And the start of a new era for safety. Where cars don’t just understand the outside environment, but also the driver’s state inside.
We’re yet to achieve our safety vision: that no one should be killed or seriously injured in a new Volvo car. To continue our journey towards zero, we’re introducing innovations that will change how we all see safety. A new era for safety begins with the Volvo EX90, our new fully electric flagship SUV. Presented by Jim Rowan, CEO.” - Volvo Cars
