world athletics
REAL-TIME SCORING & GRAPHICS
project overview.
PROJECTION AND PROJECTION MAPPING
World Athletics One of the most remarkable audiovisual innovations at the Qatar Championships this year was the track projection. Creative Technology utilised over 100 20K and 30K Lumen laser diode projectors to display custom content across the entire running track.
The creative team, headed up by Florian Weber and consisting of Rob Currie and Nick Clark-Lowes, collaborated closely with the CT team to develop the content and technical solution to bring the vision to life.
Conducted tests included measuring the required light levels for good image visibility and monitoring the colour of the projected image on the track surface. Development continued with projection tests onto Photon samples of the actual track surface installed at the stadium to assess the colour qualities.
We used Mercury to push and pull real-time data at the event. The data was used to enhance the athletes' entrances and projection mapping, revolutionising sports presentations at events.
Client : World Athletics
AV Production : Creative Technology
Projection Mapping at Doha 2019
Real-time data.
Creative Technology used Mercury to push and pull real-time data in the event. The data was used to drive unique moments like the Athletes Entrances and into the projection mapping.
Real-time data has changed how Sports Presentations are showcased at sporting events and helped elevate the experience within world athletics.
Client : IAAF
AV Production : Creative Technology
